Promoting and marketing your sunless tanning services can prove to be a challenge for many salons. Often times your sunless tanners are also your existing UV tanning clients. But sunless customers can also be non UV-tanners, which presents a challenge on how to market to them.

How should you advertise your  sunless services in order to maximize your profitability?

Click here to read the entire article in the latest issue of Smart Tan Magazine online.