Tanning may not always be the first thing that comes to mind for male clients—but that’s changing. As salons evolve into wellness destinations, the door is opening wider for people who may have once felt out of place in a tanning environment. That includes men.

With services like red light therapy, infrared saunas, and skin recovery treatments becoming more mainstream, wellness is helping to normalize the tanning experience. Clients who come in for one thing—like muscle recovery or skin health—often end up discovering how tanning fits into their broader self-care goals.

Here’s how to make that journey easier to start, and more likely to continue.

Click here to read the entire article in the latest issue of Smart Tan Magazine online.