We all know if you don’t keep your name in front of people, people forget you. We do our own marketing to promote our name and services we offer. But we also need to promote our industry as a collective, just as every professional industry does. This helps to form a foundation on what an industry stands for, showing the average consumer they are protected by agreed professional standards and standards are upheld by the association. Industries that have a strong association have a voice with government and media. These industries are normally recognized as proactive and seen by governments as a way to protect clients. By promoting a message of control, we show consumers there is a place to sunbathe responsibly.

The JCTA Lifestyle social marketing campaign continues all the way to till the end of June. The Lifestyle portion of the campaign has continued with some great numbers. We continue to promote both sun tanning and spray tanning. Canadians continue to go to TanResponibly.ca to get our message, as you can see below in the website tracking graph.

More than 1.6 million impression on Google AdWords and Facebook ads have driven Canadian to TanResponsibly.ca since the campaign started in December. With the geotargeting salon finder on every page of the website, Canadian see the closest 3 salons to them. We continue to tweak the ads to improve the campaign. The biggest change so far has been moving from still images to videos that inspire consumers to share and like the posts. If you want on the salon finder you need to be a member. Find out why you should be a member above being listed on the salon finder – Why Join the JCTA

The 3^rd wave of the Lifestyle campaign started the first week of May which includes sunburn prevention message and spray tanning for special events like weddings. The sunburn prevention ad will list things you should be doing when outside – on the video is will say “hat, sunglasses, base tan, sunscreen”. It will include a message below the video: “SUNBURN PREVENTION IS THE KEY TO REDUCING YOUR RISK – Acclimatizing your skin adds another natural layer to your sunburn protection arsenal – Remember the Golden Rule – NEVER SUNBURN, wear a hat, and sunglasses. When you’ll be out for a long time, wear a broad-spectrum sunscreen. https://tanresponsibly.ca/sunbed-tanning/”. The spray tanning ads will be about a check list for a special event – “Are you event ready?” with 3 check marks – spray tan, heels, lipstick. The second ad will be about a great day shopping and now it time for a spray tan to finish off the look.

Another big change is the consumer Facebook page name “Tan Naked.” It was decided the Tan Naked name did not portray the image of a professional upscale salon. So, in March and April the marketing team came up with several different names. The marketing team voted, the Board voted, and the 21,000 Facebook followers voted along with members and they all came up with the winning name Tan Nation. The impressive part of this all was the range of ages (23 to 58) in the 3 groups that voted. Each group that voted picked Tan Nation as their number one pick. So, we think we have a winner that all ages can follow. The name changed the first week of May with the 3^rd wave of the Lifestyle campaign ads. We believe with the new name we should be able to increase our followers on Facebook. This means more people will share and like our post. The posting image has changed to a more wholesome image, with the main page image being a group shot. Let us know what you think. Always looking for input from the community.

NOTE: add Images of new ads for May June

As you have read in pervious articles, the JCTA can not continue to do all this social media marketing without the support of the industry. We have Industry Advocates like Uvalux Tanning and Support and Tanning Depot Fabutan Corp that have platinum membership at $50,000 a year. We need more salon members at $109 to $309 (pricing depends on number of pieces of equipment) to support the marketing campaign and show governments we are united under one flag of professional standards. That our industry can be trusted to put our client first before profits. The only way we do this is with a non-profit association. If you have any concerns over the association and how it does business please contact us. We’d love to hear from you.

Hope you’re having a great prime season!!