by Bailey Johnson, Devoted Creations

If you are an avid sunless tanner and social media user, like myself, then you are probably aware of the countless ads and promotions for at-home tanning products that are pushed across many different social media platforms. With the sunless tanning market being so saturated on social media, how do you stand out and grow your brand? Using platforms such as Tiktok, Instagram, and Facebook, we will discuss the key components to grow your brand and reach a larger audience to promote and grow your business, while providing your customers with the top-notch sunless products in the market.

First, I always recommend familiarizing yourself with beauty trends and types of advertisements that will perform well for your desired audience. Create content that your consumer would be interested in.

Click here to read the entire article in the latest issue of Smart Tan Magazine online.