It pays to be ahead of the game. Upgrades, product sales and individual session sales are all parts of every indoor tanning business’s income, but random variation in salon traffic can make every month a guessing game. So now more than ever, smart salons are setting their revenue in stone, with a large percentage of sales accounted for ahead of time via EFT memberships. It’s not always easy to get clients to commit — and can be even harder to keep them there — but when the right strategies are employed your EFT program can drastically change your business.

Consistent, guaranteed revenue is a tremendous weight off your shoulders, and when a great portion of your customers have already bought into the membership approach, your staff isn’t bogged down with selling the basics; they can begin to excel in customers service and additional sales opportunities. When clients aren’t digging in their purses to pay for sessions every visit, it won’t seem like much to splurge on upgrades and high-end lotions. When your staff can dedicate their efforts to maximizing every client experience, rather than each individual sale, you can rest assured that your members will stick around.

EFTs are the key to many salons’ success, but when everybody’s doing it, you need to be doing it better.

Click here to read the entire article in the latest issue of Smart Tan Magazine online.