By Grant Miller, Salon Consultant

Depending on where your salon is located, summer marks the beginning of the annual slow season. Typically, the first half of the year is prime time to bring in new members, sell a ton of EFTs, and generate the majority of your profits for the season.

Once the second half of the year begins, the strategy for my salons changes. Instead of pushing the growth of my customer base, I focus on retaining the customers I already have. My retention efforts focus on minimizing the number of EFT cancellations and encouraging existing customers to keep tanning with us as the year ends.

Here are several tactics I use to maximize revenues until the next busy season rolls around:

Click here to read the entire article in the latest issue of Smart Tan Magazine online.