Most tanning facility owners are reporting that a bigger chunk of their customer base is utilizing spray tanning services, a SmartTan.com poll conducted the last two weeks of May has revealed.

According to the poll, 70 percent of salon owners say a higher percentage of their customers are using spray this year as compared to a year ago. Only 16 percent say the percentage of their client base using spray tanning has declined in the past year. The other 14 percent reported no change.

“There’s no doubt that salons are getting better and better at marketing spray tanning services in combination with UV services,” Smart Tan Vice President Joseph Levy said. “Exploring the best ways to market and execute spray services will be a big part of Smart Tan’s 15th Annual Convention Oct. 22-24 in Downtown Nashville.”

“There’s no doubt that there are plans that work and plans that don’t work when it comes to spray — it’s a different business than UV tanning, and the tanning businesses that are succeeding with it understand that,” Levy said. “And a large percentage of stores who report higher sales this year have developed good business plans that build spray tanning into the formula.”