Tanning Trends magazine, Smart Tan’s monthly magazine serving the North American indoor tanning industry since 1985, has been re-named “Smart Tan magazine” beginning with the January 2010 issue, Smart Tan Chairman Matt D. Russell announced.

Russell — who with his father, Robert D. Russell, launched Tanning Trends as the industry’s first trade publication for the fledgling indoor tanning market in 1985 — says the change represents the fact that the magazine is a beacon for the entire association.

“Smart Tan is a name that I hope is synonymous with industry-wide education and a dedication to spreading the tanning truth, and I can’t think of a sounder tribute to my Dad than to take what he started and make it even better,” Russell said. “This is also the perfect time for a fresh new name that represents unity across the boarders, for January is the flagship issue of our Smart Tan Canada publication.”

To view the January issue of Smart Tan magazine on-line click here.