November is an exciting time for the tanning industry as it often marks the release of new products for the upcoming season. This time of year provides the perfect opportunity to revitalize your salon’s offerings, excite your loyal clients, and attract new customers before the busy winter season. With the right marketing strategy, you can maximize initial sales and make a lasting impression that carries momentum into the next year. Here’s how to introduce and market new tanning products this November for optimal results.

1. Build Anticipation with a Pre-Launch Campaign

Before new tanning products hit your shelves, build buzz and excitement among your clientele with a well-timed pre-launch campaign. Start teasing the upcoming product releases a few weeks in advance through various channels, including social media, email newsletters, and in-store displays. Share product benefits, sneak peeks of the packaging, and even customer testimonials if available.

For example, countdowns on Instagram Stories, exclusive previews in emails, or “mystery product” campaigns can intrigue your audience and keep them coming back for more information. The goal is to create anticipation and build a waitlist of customers eager to try the new offerings the moment they launch.

2. Host a Launch Event to Introduce the Products

November is a great time to capitalize on holiday shopping energy by hosting an in-salon launch event. Offer a special promotion for attendees who purchase the new products during the event. You could also include a live demonstration of how the products work or offer free tanning sessions or skin consultations to pair with the product introduction.

For added appeal, consider giving away sample sizes or bundles of the new products as prizes for a raffle or giveaway, especially if attendees make purchases or bring in friends. Events like these not only create excitement around the product but also drive foot traffic into your salon and can lead to higher-than-usual sales.

3. Offer Exclusive Bundles and Promotions

November marks the beginning of holiday shopping, so take advantage by offering exclusive bundles featuring new tanning products. Create holiday-themed packages that pair the new products with existing customer favorites to entice larger purchases. You could even introduce limited-edition holiday gift sets, incorporating seasonal fragrances or specialized packaging that makes them perfect for gifting.

Make sure to promote these bundles heavily in-store and online, and offer them as part of your Black Friday and Cyber Monday deals to capitalize on the busiest shopping days of the year.

4. Educate Your Staff to Upsell with Confidence

The key to maximizing sales of new products is ensuring your staff is fully trained on the benefits and unique selling points of each new item. Equip them with the knowledge to confidently recommend the products to clients. Hold a staff training session before the product launch, where you can demonstrate how the products work, discuss their benefits, and outline specific talking points for upselling. Your team should feel comfortable recommending the new products as part of a tailored skincare or tanning routine to help clients achieve optimal results.

5. Use Limited-Time Offers to Drive Urgency

Creating a sense of urgency is a proven tactic to drive sales, especially when introducing new products. Incorporate limited-time offers (LTOs) during the first few weeks of the product launch to encourage immediate purchases. For example, you could offer a discount on the new product for the first 50 customers or a free tanning session with every purchase during the first week of availability.

LTOs tap into the psychology of scarcity and help nudge hesitant customers into making a purchase before the deal expires. Be sure to promote these offers heavily in your email marketing, social media channels, and in-store signage.

6. Tap into Holiday Gift-Giving

As the holiday season approaches, consumers are on the lookout for unique and thoughtful gifts. Market your new tanning products as perfect gifts for beauty and skincare lovers. Highlight how the products can enhance a loved one’s tanning experience or help them maintain glowing skin during the colder months.

In addition to offering gift-ready packaging, make it easy for customers to purchase by offering gift cards or pre-wrapped sets that include the new products. Use signage in your salon to emphasize that these products make ideal holiday gifts and run targeted social media campaigns showcasing the giftability of your new tanning product line.