Keep up with all the latest social media advertising choices with information from the Inc.com article, “New Ways to Advertise on Social Media.” In attempts to generate new revenue sources, platforms like Facebook and Twitter are constantly creating new advertising opportunities for businesses. Here are some of the latest:

Facebook

• Page Post Targeting Enhanced allows you to target your Page posts by gender, age, Likes, education, interest, relationship status, and more.
• Pages You May Like is another option for sponsored stories, where your posts appear in the timelines of targeted groups of people that have not Liked your page.
• Sponsored Results make your page appear below related search queries
• Page Like Ads help small businesses create Facebook ads directly from the content on their pages.
• Graph Search is said to be “Facebook’s next major advertising land grab.”
• Auto-play video ads will be another option in the near future.

Twitter

• Twitter recently announced that it has launched an API to help brands “multi-manage and target promoted tweets.”

YouTube 

• Adwords for Video allows businesses to bid on keywords and categories and have their videos played before those types of videos.

Click here to read the article from Inc.com.