In a recent SmartTan.com poll, a quarter of indoor tanning businesses said they offer additional esthetic services like hair and nail care.

Esthetic services – anything dealing with beauty – are on obvious choice for salon diversification. Waxing, facial, hair nails, etc. are a natural progression for clients seeking a beautiful tan. Why not generate some extra income and attention with these services, when many of your tanning clients are already using them at other places?

While a big goal of diversification is attracting new clients, it’s also true that your existing UV tanners will usually partake in a lot of other services if you choose what’s right for your demographic and market it properly.

Offering nail services in conjunction with tanning can be an effective way to integrate your salon into your customer’s beauty routine. Just like a tan, manicures and pedicures are something that people maintain with regular visits. Getting your nails done is something that is popular year round, and it requires a relatively small investment of space. With beautiful nails and skin as your forte, your business can become a staple for any important occasion.

Many tanners are concerned with full-body beauty, which makes waxing another great option for diversification. Tanning salons require a certain confidence level to begin with: Customers talk about their bodies with staff and feel comfortable undressing in the facilities. This makes it an easier transition for waxing, since your existing customers already feel a sense of safety and professionalism. Getting waxed at their favorite tanning salon can be a huge time saver and a matter of trust, since they are already seeing great results from your business.

Offering a relaxing facial to your clients is another great option to utilize estheticians and cosmetologists while expanding into spa services that coordinate with your tanners’ interests. Play off of your salon’s mission to make clients look youthful and beautiful by adding more ways to do it. Establish your employees as skincare experts and gain the trust of your clients – it may bring more legitimacy to your discussions about tanning!