Time and time again, you’ve heard that being without an online presence is a huge no-no for your business in this digital age. Because of this, you’ve established a Facebook page and other social media accounts and created a website. However, there is one key component that may be missing from your mix of online profiles: Google Business.

Google Business is a directory of businesses set up through the Google search platform. When someone searches your business on Google on a desktop computer, a side panel appears that showcases your key information. When it comes to mobile, it’s the first thing you see under the search bar.

A Google Business page offers many benefits for your salon. Not only are you gaining free visibility, you’re gaining the ability to share pictures, videos, showcase reviews and ratings, hours, and so much more – all of which you can update at any time.

Click here to read the entire article in the latest issue of Smart Tan Magazine online.