By Roger Holmes, Celsius Tannery, ASA Board of Directions Member

So why would I give the American Suntanning Association one single dime of my hard-earned money?

For years, as we grew our professional indoor suntanning business, we watched every line …

By Grant Miller

For the purpose of marketing and strategic planning, I like to break down the year into two halves. The first half of the year, I focus on growing the business by getting as many new clients as …

By Ivy Potter, Bronze Sol

Just like on the UV side, the sweltering summer months bring a slow season for the sunless industry. When it happens varies from region to region, but the dreaded slow season seems to show up …

Special guest post by William B. Grant, PhD, a recognized “World Expert” in the top 0.1% of scholars writing about Sunlight over the past 10 years

The evidence supporting the role of moderate sun exposure and vitamin D in supporting …

Email marketing can be tough if you don’t have a dedicated marketing department. If you find yourself staring blankly at the keyboard, trying to decide what to email your customers this month, it might be time for you to develop …

When it comes to sales, presentation is often just as important as substance. We know it’s not a coincidence that some people are great at selling and some aren’t at all. It’s about framing the offer the right way and …

From GrassrootsHealth

Demonstrated by history and proven through research: Indoor UV devices can be an effective tool to boost vitamin D levels and improve certain health conditions

The sun is meant to be our main source of vitamin D. Unfortunately, …

Sales is a key component to any thriving retail business, and it’s not an easy skill to master. Every salon relies on its staff to demonstrate this ever-changing skill while working as a team to provide clients with a pleasant …