Coupon campaigns can be a great asset to your salon by bringing in new customers or enticing your current customers to make additional purchases. They can be valuable to customers and beneficial to your business — assuming, of course, that …

The GrassrootsHealth panel of expert scientists’ recommended range of vitamin D levels for general health is 40-60 ng/ml (100-150 nmol/L). This is based on overwhelming evidence about the association between vitamin D and many diseases including bone diseases (rickets, osteomalacia, …

We talk an awful lot about branding and how to make your brand noticeable, memorable and relatable for customers. Brand recognition and loyalty are priceless when you’re running a business. And while most of us understand the value of branding …

Many people go their entire lives without stumbling into a congressional office in Washington, D.C., for a meeting. American Suntanning Association President Melinda Norton isn’t most people. In the past five years, Norton has held thousands – that’s right, thousands …

By Grant Miller

Most businesses either don’t realize that they have lost clients or don’t know what to do about them.

Lost and inactive clients are a fact of life in every business and in your salon. Part of the …

GrassrootsHealth was founded to get the message out that vitamin D levels matter… beginning with a consensus statement from over 40 vitamin D scientists from around the world recommending an optimal target of 40-60 ng/ml (100-150 nmol/L) to prevent disease.…

Becoming a great manager is a process that is both tough and delicate. You’re only human, but how you wield your strengths and weaknesses have a profound impact on the team dynamic. It’s true that managing others requires a certain …

Clearly, tanning is a service industry. But so many salon owners separate customer service and the services that they charge for; in reality, these things are one and the same. The most valuable service you provide for your clients is …