By Katie Phillips, California Tan Sunless

The sunless industry is booming and everyone, including companies in other industries, knows. As a result, many makeup companies, haircare companies and even big box retailers are developing sunless products. As sunless tanning professionals, …

By Grant Miller

Too many salons spend most of their time and advertising budget trying to attract new clients and often forget about the ones they already have. Current members are much easier and less expensive to keep compared to …

By Dr. Marc Sorenson, Sunlight Institute

Nitric oxide is colorless gas that produced by the stimulation of ultraviolet A (UVA) radiation to the skin. The raw materials for this gas are pre-formed stores of nitrates and nitrites. It is a …

Salon owners consistently point to marketing as one of the greatest points of difficulty for their business. When something works, it feels like magic; when it doesn’t, it feels like a mystery. But what if all the time and work …

From GrassrootsHealth

Two different research groups conclude the US RDA is off by an order of magnitude

GrassrootsHealth scientists and staff have published a research letter, citing the D*action data, calling for the Institute of Medicine (IOM) to increase …

The conversation about customer rewards or loyalty programs in indoor tanning business is very much different than in most every other industry. Most retail business use loyalty programs – punch cards, point systems, etc. – solely as a means to …

By Grant Miller

These four “secrets” may seem obvious at first, but you’ll want to look closely at your business and see how you can improve each one to maximize your salon revenues.

#1 – The Extreme Power Of EFT …

By now you know that Google Ads is a major tool for business success in our digital age. Google Ads allows your business to be found by people looking for your services and is a strong platoform for converting those …