By Amara Khajenouri, California Tan Sunless

Are you looking to find more clients and grow your brand awareness within your community? If you answered yes, then you are in the right place! It can be tough to balance a spray …

Your indoor tanning business isn’t one size fits all; it’s not a factory. However, unless your customers know why you’re different, they probably think they can put their money down on the counter and get the same tanning experience anywhere. …

Mainstream medicine indeed has it all wrong, the writer concludes after analyzing the types of research on sun and health the tanning industry has been talking about for years, in an article from national publication Outside Magazine.

“As for me, …

By Scott Nichols, salon GM and consultant

December, 19, 2009, a mother is praising her neighbor and calling him “Superman” after he lifted a car high enough for her daughter to escape after being trapped under it. In 2012, a …

In a SmartTan.com poll, nearly two-thirds of indoor tanning business said they do not have a customer loyalty or rewards program.

They may be something that takes a back seat to more pressing matters for many salon owners, but it’s …

The cardiovascular impact of sunlight — reducing blood pressure by triggering the release of nitric oxide from the skin — outweighs any potential risk factors of exposure, researcher Dr. Richard Weller wrote in a 2016 paper published in the journal …

While our personal goals of hitting the gym may get put on the backburner by spring, now is a great time to use the resources you have to achieve your business goals. Instead of waiting for inspiration to strike, create …

For many years now, the official kick off to the New Year in the tanning business has come at the PC Tan Expo, where salon owners and staff come from around the country to connect with each other and representatives …