Special guest post by William B. Grant, PhD, a recognized “World Expert” in the top 0.1% of scholars writing about Sunlight over the past 10 years

The evidence supporting the role of moderate sun exposure and vitamin D in supporting …

Many experts believe that the deficiency of sun exposure as a result of modern indoor lifestyles is widespread enough to be considered a health epidemic. They call it “mal-illumination.” Put simply by Dr. John Ott, who coined the term in …

By Grant Miller

For the purpose of marketing and strategic planning, I like to break down the year into two halves. The first half of the year, I focus on growing the business by getting as many new clients as …

It’s been known for years that humans receive nutrients from sunlight just like we receive from our food. Certain wavelengths of sunlight impact a variety of health issues including vitamin D production from UVB light and  UVA light produces Nitric …

From GrassrootsHealth

Vitamin D contributes to hundreds of physiological processes each day having to do with a wide array of health effects, which is why a deficiency can lead to so many different negative health outcomes – from brittle bones …

When it comes to sales, presentation is often just as important as substance. We know it’s not a coincidence that some people are great at selling and some aren’t at all. It’s about framing the offer the right way and …

While it’s evident that well-equipped operators can experience unprecedented success in today’s tanning market, a lingering concern for the industry’s long-term future is the possibility that there’s not enough interest in tanning from younger consumers to sustain our businesses the …

One of the biggest questions all small businesses ask is, “How do I get customers to keep coming back?” The key is customer service. With so many large and small companies offering many of the same services and products, it’s …