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Generational Marketing: Maybe we’re not so different after all

Tuesday, January 14th, 2020

By Kizer and Bender

Here’s a headline for you: We’re beginning to think that maybe we are all not that different, and where we are different is technology based – the technology that was available to you when you were …

Three Ways to Hack Your Productivity

Monday, January 13th, 2020

By Ashley Laabs

There’s a lot of great advice in the world, and most business owners would probably take it if they just had time in their day. Distractions and interruptions happen until, suddenly, another day has passed by without …

Vitamin D levels: Sufficient for winter?

Thursday, January 9th, 2020

By Dr. Marc Sorenson, Sunlight Institute

Vitamin D levels and sunshine are exceptionally important to human health, and therefore we should be aware of vitamin D science. The Vitamin D Society of Canada is always at the forefront of the …

6 Things You Wish Your Customers Knew

Wednesday, January 8th, 2020

By Ashley Laabs

Through the course of working in a retail environment, you’ll invariably come across difficult clients. But if they only knew what you did, the world would just be a better place for it! Here are some of …

Something to Talk About: Make a big deal out of small changes to help generate buzz and traffic as tanning season approaches

Tuesday, January 7th, 2020

Hopefully you had a splendid holiday season, both personally and for your tanning business! Ideally it was filled with friends, family, good food and good times at home, and plenty of event tanners and gift purchasers at the salon. But, …

Tanning is a Natural Process: Dermatologist

Monday, January 6th, 2020

“The dogma, now fossilized in print, is that any tan is a sign of skin damage. Tell that to Darwin. Pigmented melanocytes in the skin are a system that protects it from excessive UV, which evolved long before the advent …

Put Your Employees on a Pedestal with the Right Training Platform

Friday, January 3rd, 2020

By Megan Knoll, Seidman College of Business, Grand Valley State University

When it comes to training your employees, is it really best to just have them learn as they go? Statistics and commentary on the subject show that many employees …

Sell to Your Client’s Inner “Me”

Tuesday, December 31st, 2019

By Brandon Cardinal, Norvell Sunless

Are you ever confused as to what it is you do at your salon when it comes to spray tanning, sunless tanning and or self-tanning. It is our job as an industry to define what …

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