By Scott Nichols, salon GM and consultant

My usual articles are geared towards owners, upper management and sometimes store managers. This article is different. This time I want to talk directly to the employee, the Gen-Z generation. For a vast …

By Scott Nichols, salon GM and consultant

We have found that there is no such thing as a secret promotion or sale that is going to increase your sales every day of the year. Sure, you might run a promotion …

TORONTO, Ont (October 25, 2019) – People around the world are losing their battle against vitamin D deficiency and more and more are becoming vitamin D deficient. It’s estimated that more than 1 billion people have low vitamin D levels …

Boosted posts are one affordable way to reach a wide audience, but Facebook Ads give you more control and options. Facebook Ads allow you to choose from videos, images, collections, carousel, slideshows, canvas, lead generation, offers, post engagements, event responses, …

Is it okay for a non-profit cancer education and prevention charity to develop a campaign asserting that tanning is as harmful as smoking cigarettes, even if the facts suggest otherwise? Is it okay to fill that campaign with more than …

By Lydia Calderón

You may want to market to everyone, but defining a specific audience has the power to grow your business exponentially. Through learning various factors about your main customers, you can cater to their needs and help better …

By Grant Miller, salon consultant

Columbia House, the company that was famous for one of the most successful and irresistible offers ever, filed for bankruptcy in 2015. Ending their business was mostly due to the changing of customers’ buying and …

Vitamin D is part of the team’s “prescription” and they should visit warmer climates or use sunbeds to get it, former Rangers F.C. manager Pedro Caixinha told the media.

“Pedro Mendes told me about the need for sunlight. He used …