A large discrepancy exists between how much vitamin D people think they they are getting from their diet and how much they are really getting, according to the 2013 Functional Foods Consumer Survey. Sixty-eight percent of those surveyed by the …

For decades, tanning businesses have looked for ways to introduce new revenue streams and appeal to different clientele. With both services and merchandise, if you can name it, a salon somewhere has probably tried it.

But, is there an opportunity …

By Alyssa Hilliard, Sunless Inc.

Research shows that there is a reluctance to spray tanning because of the urban legends we’ve all heard of: “I don’t want to turn orange,” “I’m afraid I’ll turn into Ross!” What if I’m all …

At one time or another, we have all created an advertisement or, more likely, an advertising rep has created one for you that, quite frankly, tanked. The ad was so bad that even your mother wouldn’t redeem the lousy coupon …

Shelly DeJaynes LaPlant had never tanned in her life. Saddled with fair Type II skin growing up in sunny Colorado, she couldn’t go outside in the summer without breaking out in a rash or getting sunburn.

Her transformation story is …

By Jenny Backman, Carolina Tan Factory

One of the most important things that I strive to accomplish within my salons is being active. Let me explain what I mean by that. I believe in the old saying, “What isn’t growing …

In an industry full of energetic, gregarious personalities, Lisa Parsons still stands out as the consummate “people person.” It’s a quality that makes her both enjoyable for salons to work with and very good at her job – because in …

Coupon campaigns can be a great asset to your salon by bringing in new customers or enticing your current customers to make additional purchases. They can be valuable to customers and beneficial to your business — assuming, of course, that …