By Jenny Backman, Carolina Tan Factory

One of the most important things that I strive to accomplish within my salons is being active. Let me explain what I mean by that. I believe in the old saying, “What isn’t growing …

In an industry full of energetic, gregarious personalities, Lisa Parsons still stands out as the consummate “people person.” It’s a quality that makes her both enjoyable for salons to work with and very good at her job – because in …

Coupon campaigns can be a great asset to your salon by bringing in new customers or enticing your current customers to make additional purchases. They can be valuable to customers and beneficial to your business — assuming, of course, that …

By now you’ve probably heard about Fyre Festival – what was supposed to be an Insta-worthy music festival in the Bahamas, turned out to be one of the biggest disasters in the history of social media marketing. As documented on …

By Ashley Laabs

Tanning salons, like many small businesses, face a unique challenge: managing family members. In a Smart Tan poll, 42 percent of salons said that one or more of their employees are family. Overseeing the day-to-day activities of …

By Crystal Rooney, Sun Spot Atlantis

How can a spray technician in Florida using the same spray tan solution as a Colorado spray technician get a different outcome? The answer is simple – environmental conditions.

Perhaps you live in an …

By Dr. Marc Sorenson

 An excellent new paper by Dr. Hoel and Dr. de Gruijl is titled “Sun Exposure Public Health Directives.” It decries the vilification of sunlight and suggests people return to its healthful rays.

So is dermatology awakening …

By Ashley Laabs

Social media isn’t easy, but it is worthwhile if your business take the time to create fan-friendly social content. The sad fact is, many small businesses are too focused on using old-media tactics that just don’t work …