By Crystal Rooney, Spray Tan Artists Forum

Years ago, I was shown a video on the psychology of perceived value. They set up a restaurant with simple, undecorated card tables and metal chairs. They brought in a study group to …

From GrassrootsHealth

Results from a case-control study, published in a paper by Cattaruzza et al., showed a clear decrease in melanoma risk as vitamin D levels increased. The study included 137 cases of melanoma (blood samples collected at the …

By Grant Miller, salon consultant

One of the most common questions I receive from salon owners regarding their marketing is, “When marketing to a customer, what is the best thing to offer them to get them into my store?”

Previously, …

Help us stop the tan tax and the war against women! ASA will post a different message every two weeks for you to copy and paste into an email to your US representative. There will also be a link that …

By Brandon Cardinal, Norvell

As salons across the country see a steady increase with their spray tanning clients, we continue to pose the question, “How do we continue to grow our sunless business?” It’s a valid question and one that …

TORONTO, Ont (June 21, 2018) – A new study of 5,038 women (age 55+) in a pooled cohort of two randomized controlled trials and a prospective cohort has found that women with vitamin D blood levels of ≥150 nmol/L, which …

By Grant Miller, salon consultant

Like most salon owners, I have a love/hate relationship with our business! When the busy season finally hits, it’s great to know that there is still life in this industry. But just about the time …

The late, great Gary Halbert is widely considered to be the world’s greatest copywriter ever. If you are of a certain age, you may recall your parents receiving a “Coat-of-Arms” letter in the mail with an offer to receive a …