For many small businesses, blogging seems like a great idea, but few follow through to create a space that’s beneficial both for their marketing presence and their customers. Because so many businesses fail to invest the time and effort, creating …

How important is UV? A transcendentally important scientific paper, by Dr. AT Slominski and colleagues, has added significant information about UV (sunlight) for skin. In addition, it explains the intricate connection between sunlight and the immune, endocrine and central nervous …

Even if someone possesses natural leadership traits, there are a number of skills they need to develop to effectively operate a business and maximize the potential of their subordinates. You know training on salon procedures and tanning protocol is a …

During the off-season, when most salons see a decrease in traffic, it’s easy to diminish (or eliminate) marketing efforts. But marketing shouldn’t be constrained to just the seasonal months. Salons need to be thinking long-term and use the off-season to …

By Lydia Calderón, Smart Tan Marketing Manager

Simple yet effective, Facebook contests are progressing into the new way tanning salons are growing their social media audience. They’re a fun approach to engage users and create a sense of community. Here …

One of the most frustrating issues I have to deal with as a salon owner is the constant need to motivate my staff to sell. After 31 years in retail in various industries, not a lot has changed. You always …

Following France hoisting the World Cup on Sunday, it’s a good time to revisit this article about one of the most famous soccer managers of all time employing sunbeds to aid player performance:

Players getting vitamin D from sunbeds was …

For decades, America has embraced the idea that bigger is better, especially in business. But in the last five years alone, the major shifts in our industry have proven that the idea is no absolute. An indoor tanning business cultivates …