By Katie Phillips, California Tan Sunless

Just like other industries, the sunless industry is constantly searching for new ways to attract customers. As new products and new technologies are introduced, it’s easy to focus on new innovations as selling points …

In recent years, James Mastronardi had largely stepped away from leadership of his indoor tanning business with more than 80 East Coast locations. With established management that had been with the company for many years, the business ran itself without …

Political involvement can feel intimidating and overwhelming for the small business owner who is already wearing many hats. It’s tough to get out of the daily grind, but the value of protecting the bigger picture is another essential part of …

A pair of Washington, D.C. dermatologists suggest a number of reasons to get some moderate sun exposure every day, in an article last year from Bustle.com. Some of the benefits Dr. Brian Dixon and Dr. Elizabeth Tanzi list are not …

By Chris Cummings

How well do you know your customers? I’m not asking how many of them you talk to on the phone or go out for coffee with; I’m asking how well you understand the demographics of the people …

By Joe Levy

There’s a new million-dollar question in the science of indoor tanning and it has nothing to do with anything you’d ever find in a sunbed salon – look no further than your kitchen.

in 2016, the World …

By Grant Miller, Salon Consultant

Getting your existing customers to spend more money more often is an effective way to quickly increase your revenue. Marketing is a process, and you should always be attracting new customers and maximizing the value …

ASA President Melinda Norton appeared Friday on The Russ Clark show, a political radio broadcast, discussing the impact of the Tax Tax on tanning businesses, professional salon protocol and more. Listen below:

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