By Jenny Backman, Carolina Tan Factory

One of the most important things that I strive to accomplish within my salons is being active. Let me explain what I mean by that. I believe in the old saying, “What isn’t growing …

Coupon campaigns can be a great asset to your salon by bringing in new customers or enticing your current customers to make additional purchases. They can be valuable to customers and beneficial to your business — assuming, of course, that …

By Dr. John Cannell, Vitamin D Council

Where did the Vitamin D Council get its recommendation that adults take 5,000 IU/day of vitamin D3 for the rest of their life? The Institute of Medicine’s Food and Nutrition Board say 600 …

ASA will post a different message to send to your representative every two weeks for you to copy and paste into an email to your US representative. There will also be a link that will direct you to your representatives …

By Crystal Rooney, Sun Spot Atlantis

How can a spray technician in Florida using the same spray tan solution as a Colorado spray technician get a different outcome? The answer is simple – environmental conditions.

Perhaps you live in an …

By Ashley Laabs

Tanning salons, like many small businesses face a unique challenge: managing family members. In a recent Smart Tan poll, 42 percent of salons said that one or more of their employees are family. Overseeing the day-to-day activities …

It’s the age of innovation. Brands like Amazon and Apple are changing the world and achieving astronomical profits by doing things nobody else had imagined before. Meanwhile, in indoor tanning, Devoted Creations continues to lead the way, bringing revolutionary ingredients …

By Ashley Laabs

Social media isn’t easy, but it is worthwhile if your business take the time to create fan-friendly social content. The sad fact is, many small businesses are too focused on using old-media tactics that just don’t work …