From sauna, infrared, or red light to relaxation and skin care, the industry’s biggest and brightest brands can help you establish a full-scale wellness operation that provides diverse benefits and carters to a broader segment of clientele.

Today’s tanning industry …

Do you know if your employees are satisfied with their jobs? It’s a scary question if you think about it. Even though most salon owners will admit that they don’t expect their 18-year-old bed cleaner to work part-time forever, few …

From GrassrootsHealth

With the change in seasons approaching (it seems like winter is already here for some!) it is important to keep in mind the natural fluctuations in season and our resulting lifestyle changes, and how it all affects our …

By Scott Nichols

We have found that there is no such thing as a secret promotion or sale that is going to increase your sales every day of the year. Sure, you might run a promotion that will increase your …

The holiday season presents unique opportunities for tanning businesses to increase sales now and build momentum for busy season. That’s particularly true with sunless, which is likely the most event-driven service in most salons.

Use these strategies to increase your …

On a biological level, red light therapy works in much the same way as exercise. When you work out, you put temporary stress on the body, and the body responds by repairing itself and becoming stronger and healthier. Red and …

By Lydia Calderón

You may want to market to everyone, but defining a specific audience has the power to grow your business exponentially. Through learning various factors about your main customers, you can cater to their needs and help better …

While many tanning businesses are gravitating toward a more wellness-focused business model, few, if any, have gone all like Baja Beach of Berks County, Pennsylvania. In just the past year, owner Bridget Coe’s seven-figure investment in equipment and services for …