We Are Sunshine

Harness the Power of the Sun

Wednesday, June 12th, 2024

It’s been known for years that humans receive nutrients from sunlight just like we receive from our food. Certain wavelengths of sunlight impact a variety of health issues including vitamin D production from UVB light and  UVA light produces Nitric …

Does Vitamin D Benefit Your Skin?

Tuesday, June 11th, 2024

From GrassrootsHealth

Vitamin D contributes to hundreds of physiological processes each day having to do with a wide array of health effects, which is why a deficiency can lead to so many different negative health outcomes – from brittle bones …

Presentation is Key to Maximizing Membership Revenue

Monday, June 10th, 2024

When it comes to sales, presentation is often just as important as substance. We know it’s not a coincidence that some people are great at selling and some aren’t at all. It’s about framing the offer the right way and …

Next-Gen Tanners: Appealing to the customer base of the future

Friday, June 7th, 2024

While it’s evident that well-equipped operators can experience unprecedented success in today’s tanning market, a lingering concern for the industry’s long-term future is the possibility that there’s not enough interest in tanning from younger consumers to sustain our businesses the …

Keep Customers Coming Back

Wednesday, June 5th, 2024

One of the biggest questions all small businesses ask is, “How do I get customers to keep coming back?” The key is customer service. With so many large and small companies offering many of the same services and products, it’s …

Front & Center

Tuesday, June 4th, 2024

After introducing the SmartSun Therapy SST28 last spring, Fantastic Tan in New Castle, PA, recently underwent a dramatic aesthetic transformation centered around their commitment to their cutting-edge wellness technology, updating their lobby and adding a new room for the SST28 …

Stop Shunning Your Intuition

Monday, June 3rd, 2024

By Ashley Laabs

The contemporary business world encourages people to make decisions based on measurable data, and rewards them for their measurable achievements. But even as we consume an overwhelming amount of data, we don’t necessarily feel better prepared to …

The Power of People

Friday, May 31st, 2024

Owning and operating a small business becomes a lifestyle for many people. Day-to-day tasks, managing employees, maintaining market initiatives, developing relationships with customers and evoking a positive image of the business: All of these realities add up, requiring more time …