By Scott Nichols

As we are in the middle of the summer months, most tanning salons across the country have entered their slow season. Our goal today is to look for reasons for customers to walk through your doors during …

By Grant Miller

For the purpose of marketing and strategic planning, I like to break down the year into two halves. The first half of the year, I focus on growing the business by getting as many new clients as …

At Lectric Beach Wellness & Sun Club, owner Dion Borkowicz has aligned his business with his personal values, blending tanning, red light therapy, and wellness services in a way that reflects his longtime dedication to health and fitness.

“I’m into …

From GrassrootsHealth

Vitamin D contributes to hundreds of physiological processes each day having to do with a wide array of health effects, which is why a deficiency can lead to so many different negative health outcomes – from brittle bones …

When it comes to sales, presentation is often just as important as substance. We know it’s not a coincidence that some people are great at selling and some aren’t at all. It’s about framing the offer the right way and …

While it’s evident that well-equipped operators can experience unprecedented success in today’s tanning market, a lingering concern for the industry’s long-term future is the possibility that there’s not enough interest in tanning from younger consumers to sustain our businesses the …

Key Points

• One of the most important functions of vitamin D is to enable access to the information stored within DNA for a cell’s proper response to routine signals and stimuli, processes that occur constantly within every body tissue; adequate