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We Are Sunshine

Sunless is for Everyone

Thursday, April 17th, 2025

By Alex Zeedyk, Devoted Creations

So who is the ideal sunless tanner? A tanner who wants a sun-less glow! There are many ways to achieve the perfect sunless tan at home or in the salon. Below we will discuss who …

Why the Same Vitamin D Dose Does Not Work for Everyone

Wednesday, April 16th, 2025

From GrassrootsHealth

It is not uncommon to hear general suggestions about how much vitamin D people need. Whether considering the extremely low recommended daily allowance (RDA) for vitamin D as set by the National Academy of Medicine (previously the IOM) …

Use Data to Improve Employee Performance

Tuesday, April 15th, 2025

In addition to using your salon data to develop targeted promotions and identify your most lucrative equipment and sales, you can also make an instant impact on the bottom line by improving your staff’s sales skills and success. Easier said …

Four Ways to Profit with SmartSun Therapy

Monday, April 14th, 2025

Results Worth Paying For

Most of us have used, or are currently using, some sort of red light device in our stores. The most common device found in a tanning salon is a low-pressure lamp device that is probably included …

Maximizing In-Salon Advertising: Strategic Placement and Media for Cross-Promotion

Friday, April 11th, 2025

Effective in-salon advertising should now involve much more than printing posters with your latest special. Strategically positioning messages in high-traffic areas enhances engagement and effectively promotes services and products. By combining eye-catching visuals, targeted messaging, and modern media formats, salon …

Straight to the Point: Advertising that minimizes cost, maximizes return

Thursday, April 10th, 2025

Advertising during tanning season is tricky business. It’s the best time to reach new tanners and drive more sales, but you also don’t want to spend too much or discount when so many people are already coming in anyway. So, …

Why All Effective Marketing is Math

Wednesday, April 9th, 2025

By Grant Miller

I never thought in my wildest dreams that I would ever be teaching anyone about math of any kind. It was one of my worst subjects in school. If the world depended on me to calculate the …

Red Light Retail: Multi-use skin care products are transforming sales potential

Tuesday, April 8th, 2025

Long before red light therapy became mainstream in salons, industry product manufacturers were already ahead of the curve, formulating products that prioritized skin care just as much as tanning results.

While UV tanning remains the foundation of the industry, the …

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