“The dogma, now fossilized in print, is that any tan is a sign of skin damage. Tell that to Darwin. Pigmented melanocytes in the skin are a system that protects it from excessive UV, which evolved long before the advent …

Look at the celebs on the red carpet at Hollywood events. Look at the host on your favorite guilty-pleasure reality show. Look at Grand Palms Tanning Resort’s client list, which includes cheerleaders, players and players’ wives from the Denver Broncos …

The sunshine vitamin may play a greater role in placating Seasonal Affective Disorder than previously thought, researchers now say. Earlier research and common sense have long suggested a relationship between sunshine, vitamin D and SAD, but evidence now shows that …

Tanning salon owners and employees are known for going above and beyond with customer service in countless ways, but this one has got to be a first:

When a sinkhole suddenly opened in the parking lot of a Pennsylvania Hollywood …

GQ Magazine provided the world with a fascinating glimpse into the life of a celebrity spray tan artist as part of its “Raise Your Game” series on successful professionals from various walks of life.

Dante Fitzpatrick of Beach Bum Tanning …

Get outside and get your vitamin D the natural way, New York University Nutrition Professor Marion Nestle advised NPR listeners, also explaining that obtaining vitamin D through supplementation can be confusing and risky.

“It’s much better to go out in …

Of course free is better for the customer, but it may also make for a more effective promotion in the long-run than a discount, according to research.

A study in the Journal of Consumer Research found that offering a discount …

While some might try to convince you otherwise, we all know that humans naturally need, crave, and relish sun exposure. Case in point: It took more than 100 years to accomplish, but one Norwegian town in 2013 completed its mission …