By Chris Cummings

How well do you know your customers? I’m not asking how many of them you talk to on the phone or go out for coffee with; I’m asking how well you understand the demographics of the people …

By Joe Levy

There’s a new million-dollar question in the science of indoor tanning and it has nothing to do with anything you’d ever find in a sunbed salon – look no further than your kitchen.

in 2016, the World …

By Grant Miller, Salon Consultant

Getting your existing customers to spend more money more often is an effective way to quickly increase your revenue. Marketing is a process, and you should always be attracting new customers and maximizing the value …

ASA President Melinda Norton appeared Friday on The Russ Clark show, a political radio broadcast, discussing the impact of the Tax Tax on tanning businesses, professional salon protocol and more. Listen below:

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Time and time again, you’ve heard that being without an online presence is a huge no-no for your business in this digital age. Because of this, you’ve established a Facebook page and other social media accounts and created a website. …

By: Jeff Grandfield and Dale Willerton – The Lease Coach

Readers of our new book, Negotiating Commercial Leases & Renewals FOR DUMMIES, will learn that many lease renewal myths exist. Considering that the average tanning tenant only negotiates a …

By Brandon Cardinal, Norvell Sunless

In business, separating yourself from your competition is very important. The key to this success lies in your ability to effectively communicate the fundamental truths of your business to your client. For example, with its …

DNA changes resulting from simulated moderate sunshine were corrected by the skin within hours of exposure in a study published last year in the British Journal of Dermatology. This finding supports the notion that moderate UV exposure is not …