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We Are Sunshine

You Rang? A guide to responding professionally to client inquiries

Monday, February 12th, 2018

By Ashley Laabs

At any given moment, you could get a phone call, a text, a voicemail, an email, a Facebook message, a tweet, or you could be tagged on any number of social media groups. And in our fast-paced, …

Sun Exposure and Athletic Performance

Friday, February 9th, 2018

By Marc Sorenson, EdD, Sunlight Institute

Almost no one realizes the dramatic improvement that sun exposure can make on athletic performance. I helped Dr. John Cannell obtain translations of many esoteric and decades-old studies that had been forgotten, probably due …

What Does a $4 Million Super Bowl Ad Have To Do With Salon Marketing?

Wednesday, February 7th, 2018

By Grant Miller, Salon Consultant

Over 111 million people watched the Super Bowl in 2014, making it the most watched television program in history. With that much viewership, FOX was charging $4 million for a 30-second spot. A normal, rational …

New Studies Find WHO Report on Sunbeds Unbalanced and Inaccurate

Monday, February 5th, 2018

Feb. 4, 2018 (Kelowna, BC) – The World Health Organization and a European SCHEER Report mispresented the quality of the research used and omitted relevant confounding information in the groups’ most recent publications on sunbeds, according to research reports published …

Build a Winning Team for Your Salon

Monday, February 5th, 2018

You can have the best location, the best equipment, marketing and product selection, but your indoor tanning business will still only be as good as the team that runs it.

The key word here is “team.” If your employees are …

Customers First, Money Follows: Six customer service phrases to live by

Friday, February 2nd, 2018

By Ashley Laabs

In indoor tanning businesses, bad customer service can quickly overshadow any products or services on the menu. Sometimes, it’s as simple as posture, tone of voice, or using the wrong wording with a client who is on …

Creating a Game-Changer: Simple steps that lead to great ideas

Tuesday, January 30th, 2018

While our personal goals of hitting the gym may get put on the backburner by spring, now is a great time to use the resources you have to achieve your business goals. Instead of waiting for inspiration to strike, create …

Sunbeds are Vitamin D Machines: Sunlight Institute

Monday, January 29th, 2018

By Dr. Marc Sorenson, Sunlight Institute

The Vitamin D Society of Canada recently issued a significant news release: New research reported on the vitamin D effects of tanning salon sunbeds and vitamin D. The study was published in the journal …

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