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We Are Sunshine

Class is Now in Session

Wednesday, December 6th, 2017

Welcome to Smart Tan Academy, the new standard in salon training. We know why you’re here – because you want your staff to be the best educated, most effective, adaptable and flat-out best tanning operators in your market. That’s why …

Increase Your Holiday Sales

Tuesday, December 5th, 2017

By Ashley Laabs

The holiday shopping season is stressful for everyone. Retailers are trying to drive traffic into their stores and satisfy hard-to-please shoppers, and customers are looking for the best deal and the perfect gift. Fortunately, all it takes …

Look Like a Big Deal

Monday, December 4th, 2017

By Jenny Backman, Carolina Tan Factory

I am a small business salon owner, just recently adding my third salon, all within 20 miles of each other. I get asked time and time again if there are locations in different areas …

Business Owners vs. Entrepreneurs

Friday, December 1st, 2017

By Grant Miller, salon consultant

Business owners and entrepreneurs – most people think these terms are interchangeable. Isn’t every business owner an entrepreneur? The answer is no. The definition of an entrepreneur is “a person who organizes and manages any …

Insufficient Sun Exposure Called Emerging Public Health Problem by World-Renowned Researchers in 2016

Thursday, November 30th, 2017

A landmark study published in the Journal Dermato-Endocrinology has world-renowned researchers calling insufficient sun exposure an emerging health problem in the United States. In their paper, The Risks and Benefits of Sun Exposure 2016, the authors reference major papers …

In the Glow: How can I increase long-term memberships?

Wednesday, November 29th, 2017

Question from Neetz: October 1, 2017 will be my 2 year anniversary of owning my first tanning salon. In the two years I have owned it, I have changed it from the drab black and gray interior, to a bright …

What Your Salon Can Learn from Netflix

Tuesday, November 28th, 2017

Netflix first came onto the scene in 1997, and within a few short years it completely changed the way we rent movies. While there’s much to say about the innovation they pioneered in delivering content, both by mail and by …

Invest a Little, Gain a Lot

Monday, November 27th, 2017

These days, pretty much everybody has a Facebook profile for their business. Why? Facebook is a great tool for increasing your brand recognition. A simple click of a button can alert your customers of important messages or specials. However, most …

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