You may want to market to everyone, but defining a specific audience has the power to grow your business exponentially. Through learning various factors about your main customers, you can cater to their needs and help better understand their motives. …

ASA, Oct. 27, 2017 — Authors of a University of Wisconsin survey-study published Thursday alleging non-compliance by U.S. tanning salons with different state age restriction regulations may have fraudulently misrepresented the telephone survey’s findings.

“This was a telephone survey. No …

By Ashley Laabs

Why do you have a social media page for your business? If your answer has anything to do with what other companies are doing or how many consumers are on a platform, you might be missing a …

You worked your way up through the ranks of your peers and continued to show initiative until your boss recognized the ambition gleaming in your eyes. Now you’re the manager. In those first moments, your new title is like a …

By Scott Nichols, UV Utilities

In today’s industry, many salon owners are looking to bring in new services such as sunless, spa and cosmetic services. These services can enhance the bottom line and be the extra income you need. But …

Vitamin D is part of the team’s “prescription” and they should visit warmer climates or use sunbeds to get it, Rangers F.C. manager Pedro Caixinha told the media recently.

“Pedro Mendes told me about the need for sunlight. He used …

By Brandon Cardinal, Norvell Sunless

Naturally, everyone loves a spray tan. As an industry, we all understand the pressures that have been placed on, above and over UV tanning. But the constant pressures  of all-natural, organic and healthy ingredients continue …

Vitamin D Council — Vitamin D Day is a day to recognize vitamin D deficiency as a world problem.

Researchers agree that at least one third of the world is deficient in vitamin D, and some scientists even think a …