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Word of Mouth: The power to build or destroy

Friday, August 4th, 2017

There’s always lots of talk about print advertising, direct mailing, social media, radio, television, etc. But for some reason, we seem to neglect talking about the most important and free way to market a business: word of mouth.

With the …

Are You Really Prepared?

Thursday, August 3rd, 2017

By Tara Sanders, Touchable Tans

With slow season upon us, now is a good time to make sure all of your ducks are in a row. For most small salons like mine, you as the owner carry the weight of …

Tweaking Your Customer Service

Wednesday, August 2nd, 2017

By Ashley Laabs

There is no doubt that sales keep a tanning salon open. But is your salon doing the right things to make those sales possible?

According to the United States Department of Labor, jobs in customer service are …

Ramp Up Retail

Tuesday, August 1st, 2017

By Ivy Potter, Image Sun Tanning

Clients expect retail products from a professional service provider. Imagine having your hair styled in a salon that didn’t sell shampoo or hairspray. Ever had a stylist send you to another stores beauty aisle …

Explore Nashville: The Home of Country Music

Monday, July 31st, 2017

If you’ve ever been to Nashville, you know it’s a thriving, multi-dimensional metropolis with an array of entertainment and cultural options, but it is the Music City after all. No trip to Nashville is complete without experiencing live music and …

Vitamin D Demonstrates 60% Lower Preterm Births in First Large Population Study

Friday, July 28th, 2017

GrassrootsHealth helped implement a first-of-its kind study for pregnant women. The goal was to help pregnant women achieve a vitamin D serum level of at least 40 ng/ml (100 nmol/L) — which has been …

And the Winner Is…

Thursday, July 27th, 2017

By Lydia Calderón, Smart Tan Marketing Manager

Simple yet effective, Facebook contests are progressing into the new way tanning salons are growing their social media audience. They’re a fun approach to engage users and create a sense of community. Here …

Sunbed Use Part of Legendary Soccer Manager’s Winning Strategy

Wednesday, July 26th, 2017

Players getting vitamin D from sunbeds was part of the winning strategy of one of the world’s all-time great soccer managers, according to a 2012 study conducted by the Harvard School of Business.

“At a successful club like Manchester United, …

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