For decades, America has embraced the idea that bigger is better, especially in business. But in the last five years alone, the major shifts in our industry have proven that the idea is no absolute. An indoor tanning business cultivates …

Amanda Gore, Hall of Fame motivational speaker, author, and physiotherapist, will be in Nashville to share her expertise and excitement with the tanning industry at the ASA World Summit Conference and Open Board Meeting on Oct. 6-7. It’s a can’t-miss …

Even if someone possesses natural leadership traits, there are a number of skills they need to develop to effectively operate a business and maximize the potential of their subordinates. You know training on salon procedures and tanning protocol is a …

Most kids have a specific vision of what they want to be when they grow up. A doctor. A writer. A teacher. And then there are the kids who have the entrepreneurial gene; and while they may not be able …

By Ashley Laabs

When your job involves supervising others, it’s easy to lose sight of the image that you project. From time to time, it’s important to manage your own reputation and leadership style. Different environment require distinctive styles …

By Dr. Marc Sorenson, Sunlight Institute

In the rush by dermatologists and sunscreen companies to demonize sunlight exposure as the universal cause of skin cancers, there has been a total disregard for another factor that strongly protects against, or strongly …

By Scott Nichols

As we are in the middle of the summer months, most tanning salons across the country have entered their slow season. We hang on to every dollar saved from the past busy season and look for low …

By Crystal Rooney, Spray Tan Artists Forum

Years ago, I was shown a video on the psychology of perceived value. They set up a restaurant with simple, undecorated card tables and metal chairs. They brought in a study group to …