I hear from business owners and entrepreneurs all the time: “I hate marketing” or “I’m no good at marketing.”

No wonder they struggle.

Somehow, they’ve wrapped up marketing with some idea of smarmy, manipulative, annoying selling. (While there is …

Workers exposed to sunlight through windows on the job got more sleep and reported higher quality of life than those without natural light access at work, in a study published in an online supplement to the journal Sleep.

As …

Question from Robbie:

“I’m lucky enough to have been in the tanning industry for most of my adult life. So I’ve seen the scene change a lot since my first day. I’ve worked at salons where we had spray tans, …

In a SmartTan.com poll, just under 50 percent of salons said they check their customer metrics, such as per person average, on a daily basis.

Forty-nine percent answered every day, 18 percent said they check their metrics weekly, 18 percent …

By Ric Rooney, Sun Spot Atlantis

Respect for our customers is something so ‘Business 101’ that it just goes without saying. However, respect is a two-way street, and when customers no longer respect your business, it needs to be addressed. …

By Dr. Marc Sorenson, from the Sunlight Institute blog

Although I occasionally try to balance the messages about tanning beds, this blog is meant neither to discourage nor promote their use. The readers should make up their minds after weighing …

In a SmartTan.com poll, more than 90 percent of salons said they offer their employees free tanning, and more than 80 percent said they allow employees to use any of their sunbeds free of cost.

Just 4 percent of salons …

A large discrepancy exists between how much vitamin D people think they they are getting from their diet and how much they are really getting, according to the 2013 Functional Foods Consumer Survey. Sixty-eight percent of those surveyed by the …