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We Are Sunshine

More Money, No Problem!

Monday, April 17th, 2017

When asked what she loves most about her job, Devoted Creations International Sales and Education Manager Lisa Parsons keeps it real. Of course she loves building relationships with hundreds of salon owners and employees each year and helping improve skin …

Maintain Your Busy Season Momentum

Sunday, April 16th, 2017

By Scott Nichols

Busy season is in full swing and before you know, it’s over! All our efforts right now are on the taking care of the customer and maximizing every dollar that comes into the salon, and there is …

How to Create a Talking Billboard for $2

Friday, April 14th, 2017

By Alyssa Hilliard, Sunless Inc.

Research shows that there is a reluctance to spray tanning because of the urban legends we’ve all heard of: “I don’t want to turn orange,” “I’m afraid I’ll turn into Ross!” What if I’m all …

Transitioning an Employee to Supervisor

Wednesday, April 12th, 2017

So, you need a new manager?

Filling a vacant supervisory position by promoting a current employee typically makes for a smoother transition than bringing in someone totally new to the business, but it definitely still comes with its own challenges.…

Sandcastles and Treasure Chests

Tuesday, April 11th, 2017

Once upon a time there was a tanning salon. In it was a magical castle of sand, and a treasure chest with goodies for all the tanners of the land. Ok, any tanning salon owner knows that owning a tanning …

Summer Smart Sunshine Tips to Boost Vitamin D Levels

Monday, April 10th, 2017

NEWS RELEASE
For Immediate Distribution

TORONTO, Ont (April 4, 2017) – The daylight hours are getting longer, the sun is getting stronger and summer is just around the corner. Make this the year that you optimize your vitamin D levels …

The Importance of Being an Active Salon Owner

Friday, April 7th, 2017

By Jenny Backman, Carolina Tan Factory

One of the most important things that I strive to accomplish within my salons is being active. Let me explain what I mean by that. I believe in the old saying, “What isn’t growing …

Pay to Play: The reality of modern digital marketing success

Thursday, April 6th, 2017

Remember those “word problems” you used to have to do in math class? Here’s one for you:

Apples are worth $1 each. You can either get 10 apples for free or 100 apples for $10. Which is the better value?

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