By Ashley Laabs

Social media isn’t easy, but it is worthwhile if your business take the time to create fan-friendly social content. The sad fact is, many small businesses are too focused on using old-media tactics that just don’t work …

By Kevin Stevenson

Consciously or subconsciously, we are constantly influenced by the people around us, be it family members or friends or colleagues or even neighbors. Back in the days, when the Internet was yet to be born, people had …

By Kizer & Bender

A successful retailer once told us to, “Listen to your customers because they’re smarter than you.” He also pointed out that the letters that form the word LISTEN also spell SILENT – you can’t listen to …

By Katie Phillips, California Tan Sunless

Just like other industries, the sunless industry is constantly searching for new ways to attract customers. As new products and new technologies are introduced, it’s easy to focus on new innovations as selling points …

Political involvement can feel intimidating and overwhelming for the small business owner who is already wearing many hats. It’s tough to get out of the daily grind, but the value of protecting the bigger picture is another essential part of …

A pair of Washington, D.C. dermatologists suggest a number of reasons to get some moderate sun exposure every day, in a recent article from Bustle.com. Some of the benefits Dr. Brian Dixon and Dr. Elizabeth Tanzi list are not the …

By Joe Levy

There’s a new million-dollar question in the science of indoor tanning and it has nothing to do with anything you’d ever find in a sunbed salon – look no further than your kitchen.

Last fall, the World …

By Grant Miller, Salon Consultant

After years of bad news followed by more bad news, our industry, along with many others, should benefit greatly in 2017. The new presidential administration has already awoken a sleeping giant, which is our economy …