By Crystal Rooney, Spray Tan Artists Forum

Years ago, I was shown a video on the psychology of perceived value. They set up a restaurant with simple, undecorated card tables and metal chairs. They brought in a study group to …

No matter what you think of the hoards Pokémon Go players wondering around with their faces in their phones for the last couple weeks, there’s one undeniable plus side: It’s getting people to spend more time outdoors! As well as …

Charlotte, NC – California Tan Sunless® partnered with InReach, an international nonprofit organization, to make the organization’s largest fundraiser of the year a huge success! InReach is a leader in providing housing, jobs and community support to individuals with intellectual …

In a recent SmartTan.com poll, four out of every five respondents said they had implemented strategies learned at Smart Tan’s past educational conferences in the management of their businesses. It’s no surprise, as Smart Tan has been perfecting its educational …

Vision boards. Persistence. Passion. A dream.

All of these things led to her dream coming true in  2012, when owner Lynn Graham bought a tanning salon. After years of spray tanning, she and her daughters were finally able to turn …

TORONTO, Ont (July 14, 2016) – With school out and vacations in full swing, Canadians will be spending more time outdoors soaking up the sun.

According to the Vitamin D Society, summer is the best time for Canadians to naturally …

By Grant Miller, salon consultant

One of the most common questions I receive from salon owners regarding their marketing is, “When marketing to a customer, what is the best thing to offer them to get them into my store?”

In …

In a SmartTan.com poll, more than 60 percent of indoor tanning businesses said they use customer testimonials as part of their marketing.

Testimonials aren’t just about telling people what a great job you’re doing – it’s also about showing them …