Owning a small business usually means you’re operating on a smaller budget when it comes to your marketing and promotion. Unfortunately, some small business owners experiencing a rough patch or low sales tend to cut marketing and promotion to save …

By Dr. Marc Sorenson, from the Sunlight Institute blog

Although I occasionally try to balance the messages about tanning beds, this blog is meant neither to discourage nor promote their use. The readers should make up their minds after weighing …

Businessman Robert Ashe was looking to generate extra income. In 1996 he purchased his first Sun Seekers location and so began his love affair with the indoor tanning industry. After successfully growing his salon, he was able to take over …

In a SmartTan.com poll, just under 50 percent of salons said they check their customer metrics, such as per person average, on a daily basis.

Forty-nine percent answered every day, 18 percent said they check their metrics weekly, 18 percent …

Shelly DeJaynes LaPlant had never tanned in her life. Saddled with fair Type II skin growing up in sunny Colorado, she couldn’t go outside in the summer without breaking out in a rash or getting sunburn.

Her transformation story is …

‘Tis the season all salon owners dread — summer. But successful salons aren’t suffering during the summer season — they’re getting innovative and diversifying. The ultimate revenue stream for getting through the slow summer is implementing a strong EFT system  …

Research shows increases in sun exposure correlates with positive health outcomes

San Diego, CA (May 5, 2016) – In an effort to increase public awareness of the importance of sunshine to human health, today GrassrootsHealth, a public health promotion and …

Rated on U.S. News and Travel’s Best Nightlife Scenes list with the likes of Miami Beach and Las Vegas, Nashville after dark is truly something to see. It’s a big city with many districts and colleges, but when you picture …