By Megan Knoll, Seidman College of Business, Grand Valley State University

When it comes to training your employees, is it really best to just have them learn as they go? Statistics and commentary on the subject show that many employees …

Golden Booty Tanning Resort is no stranger to adversity. From the beginning, they have overcome tragedy, trials and tribulations not for the weak of heart, but they haven’t let it impede their love for their business. When Kim Gomes’ daughter, …

The research dermatologist largely credited for founding pathology procedures used in dermatology — dermatopathology — agreed with Smart Tan’s position that sunburn, not sun exposure, is the UV-related risk factor for melanoma and that over-the-top anti-UV messages are harmful.

“Smart …

By Grant Miller, Salon Consultant

Getting your existing customers to spend more money more often is an effective way to quickly increase your revenue. Marketing is a process, and you should always be attracting new customers and maximizing the value …

Youthful, modern, relevant and fun – the Love Your Tan series of posters aims to capture the tanning experience in a new light. Help your customers embrace their tanning lifestyle with this visually stunning and universally appealing poster series.

This …

It pays to be ahead of the game. Upgrades, product sales and individual session sales are all parts of every indoor tanning business’s income, but random variation in salon traffic can make every month a guessing game. So now more …

An International Smart Tan Network survey of 6,881 indoor tanning clients revealed that 11 percent of tanning clients say a doctor referred them to a tanning salon for therapeutic reasons and that 28 percent of those referring physicians were dermatologists. …