By Rich Kizer and Georganne Bender, professional speakers, retail strategists, authors and consultants

Social media marketing is definitely social — it’s all about the interaction you have with fans and followers. If you want to be ahead of the competition …

Registration is now open for Smart Tan Nashville — the world’s largest indoor tanning trade show and only full educational conference, Oct. 7-9 in Downtown Nashville.

Register now to take advantage of the early bird rate of just $99!

Full …

Swedish Beauty is excited to have had the opportunity to work with Alessandra Pagnottella, Manager of Sun City Tanning Studio, and the entire salon who together hosted their annual Easter Food Drive!  The event was held March 15th through March …

Natural health guru Dr. Joseph Mercola last week spoke out via his popular website against the federal government’s attacks on sunlight, tanning beds and his business.

After being accused of illegally promoting health benefits of the UV equipment he sold, …

So, you need a new manager?

Filling a vacant supervisory position by promoting a current employee typically makes for a smoother transition than bringing in someone totally new to the business, but it definitely still comes with its own challenges.…

By Alyssa Hilliard, Sunless Inc.

Research shows that there is a reluctance to spray tanning because of the urban legends we’ve all heard of: “I don’t want to turn orange,” “I’m afraid I’ll turn into Ross!” What if I’m all …

Devoted Creations co-hosted the 2016 Cardiac Kids Spring Golf Tournament as the main sponsor. Eighty people came out to support this wonderful cause that raises money for cardiac heart patients and their families.

“As always I would like to thank …

In a SmartTan.com poll, more than 60 percent of indoor tanning businesses said they use customer testimonials as part of their marketing.

Testimonials aren’t just about telling people what a great job you’re doing – it’s also about showing them …