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Put Your Employees on a Pedestal with the Right Training Platform

Wednesday, January 27th, 2016

By Megan Knoll, Seidman College of Business, Grand Valley State University

When it comes to training your employees, is it really best to just have them learn as they go? Statistics and commentary on the subject show that many employees …

Pro Athletes Employ the Power of the Sunshine Vitamin: WSJ Article

Tuesday, January 26th, 2016

The Wall Street Journal reported Monday that a new trend in athletic organizations including the Detroit Red Wings and Pittsburg Steelers embraces an advantage that is as old as the sun: Vitamin D.

“With millions of dollars at stake, elite …

Selling Sunless Successfully

Monday, January 25th, 2016

By Ashley Wottring, California Tan Sunless

The sunless industry is booming! Over the past five years, the annual growth rate has been positive, and recent research confirms that is is projected to continue growing. As a salon, what can you …

Tanning is a Natural Process: Dermatologist

Friday, January 22nd, 2016

“The dogma, now fossilized in print, is that any tan is a sign of skin damage. Tell that to Darwin. Pigmented melanocytes in the skin are a system that protects it from excessive UV, which evolved long before the advent …

The Single Most Powerful Word in Marketing

Thursday, January 21st, 2016

Are you familiar with the most powerful word in marketing? It’s not the four-letter word typically associated with that claim.

For years, you’ve probably heard that the most powerful word is “free.” Other people will suggest that it’s “sex” or …

Salon Employees Go Through Extensive Training

Wednesday, January 20th, 2016

In a SmartTan.com poll, 40 percent of indoor tanning businesses said each employee is trained for at least 30 hours.

Ten percent of salons said their employees go through 20 to 30 hours of training, 29 percent answered 10 to …

Sun and Vitamin D Linked to Lower Leukemia Risk — or Really Only Sun?

Monday, January 18th, 2016

By Marc Sorenson, EdD,  Sunlight Institute

Recent research shows that there is a higher risk of leukemia in countries that are at high latitudes in the north or low latitudes in the south. The risk is twice as high at …

Member of the Month has the Golden Touch

Monday, January 18th, 2016

After his auto parts store closed due to a corporate sellout, Darrell Ringler was wondering what his next business move would be. When a fellow franchisee invited him to visit his tanning salon in Ohio, he spent a few days …

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