Are you familiar with the most powerful word in marketing? It’s not the four-letter word typically associated with that claim.

For years, you’ve probably heard that the most powerful word is “free.” Other people will suggest that it’s “sex” or …

In a SmartTan.com poll, 40 percent of indoor tanning businesses said each employee is trained for at least 30 hours.

Ten percent of salons said their employees go through 20 to 30 hours of training, 29 percent answered 10 to …

By Marc Sorenson, EdD,  Sunlight Institute

Recent research shows that there is a higher risk of leukemia in countries that are at high latitudes in the north or low latitudes in the south. The risk is twice as high at …

After his auto parts store closed due to a corporate sellout, Darrell Ringler was wondering what his next business move would be. When a fellow franchisee invited him to visit his tanning salon in Ohio, he spent a few days …

Low vitamin D levels were associated with less sleep and poorer quality sleep in a study published in the journal Sleep, the Vitamin D Council reports.

Men with serum levels below 30.5 ng/ml were 2.15 times more likely to experience …

More that a thousand of our closest friends headed to Nashville in mid-November to help us commemorate the 20th anniversary of Smart Tan conventions. And Smart Tan Nashville was certainly an event fit for a milestone celebration, taking over the …

The Revenant was the standout motion picture at last weekend’s Golden Globe Awards, winning three awards, but something else that had to have stood out to the millions of television viewers was the spectacular, deep tans shown off on the …

On December 18, Devoted Creations sponsored Five Star Diamond salon chain, Caribbean Hot Spot’s annual Christmas staff party. Goodie bags were provided for staff containing Devoted Creations samples, DC koozies, literature, and a special gift from the salon owner, Jill …