Eric Anderson was first drawn into the positive environment tanning salons provide to their customers back in 1998 with his then business partner. However, he felt the industry was lacking strong leadership and was eager to turn things around. He …

In a SmartTan.com poll, nearly two-thirds of salons said their staff does not use scripts to push sales. There’s no definitive right or wrong answer when it comes to utilizing scripts, but it’s no surprise that salons tend not to …

By Dr. Marc Sorenson, Sunlight Institute

A new study indicates that tanning beds stimulate the production of vitamin D by the skin.[1] The researchers compared dark-skinned people with Caucasians and found that tanning-bed sessions increased vitamin D levels almost identically …

No matter what systems you put in place, your business is reliant upon proficient, dynamic employees that are passionate about delivering a quality experience for every customer. However, finding that one special someone isn’t always easy, and keeping them is …

Identifying Skin Type I clients — who cannot UV tan without burning — and giving them alternatives while teaching them sunburn prevention is a cornerstone of professional tanning in North America today. Teaching clients with Skin Type II patience while …

Being that she was Skin Type 2, Stacie Norvell had great difficulty developing a deep tan. She received her first hand-sprayed sunless tan for a high school reunion and loved the way it made her look and feel. She wanted …

Medical consortium Kaiser Permanente, operator of 38 medical centers and 620 medical offices, says that sun exposure is “vital to health” in an article published online and in print materials found in the lobbies of their offices.

“Our ancestors were …

Swedish Beauty is proud to continue to work with Keli Miller, owner of Solar Tan in Greenville, South Carolina to raise funds and awareness for local animal rescue organizations.  This year’s event, “Auction for a Kaws,” was held on February …