Your brand is responsible for identifying you as a unique provider. Last month, I explained how your salon’s choices about visual concepts and voice have a major impact on your branding efforts. In this article, I’ll show you how your …

Canada’s sun-deprived northerly latitudes mean 90 percent of Canadians will be vitamin D deficient in the winter. That’s why it’s not surprising that regular sunbed users have the highest vitamin D levels of any group in Canada.

According to Canadian …

Social media has been without question one of the most popular methods to promote and market your tanning business. Facebook is currently the largest and most popular social media site. Like all media, though it is inherently neither good nor …

Your salon spends time, money, and effort attracting and keeping good customers, but you could lose them in a second with just one slip up on cleaning duties. And even worse than losing a valued client is the negative word …

As he prepares to relocate from Baltimore to Tempe, Ariz., for training, Olympic champion swimmer Michael Phelps is looking forward to working on his tan and soaking up the sunshine vitamin in the desert heat.

“It’s going to be different,” …

Hired in 2004, New Sunshine Sales Trainer Samantha Neeley is known best for her infectious positive attitude. She considers even her toughest struggles as a source of strength, and loves educating indoor tanning professionals about the power of purpose.

Q: …

Less yearly sun exposure in European populations correlates significantly to an increase in melanoma risk, according to new research published in the journal Dermato-Endocrinology. The study’s authors also analyzed the overall increase in melanoma in Europe, point out many factors, …

You worked your way up through the ranks of your peers and continued to show initiative until your boss recognized the ambition gleaming in your eyes. Now you’re the manager. In those first moments, your new title is like a …