Want to increase your sales this busy season? Sure you do — but how? You could bring in new equipment, create new packages and promotions, or explore new marketing methods. Or you can enhance your potential to produce more revenue …

“The dogma, now fossilized in print, is that any tan is a sign of skin damage. Tell that to Darwin. Pigmented melanocytes in the skin are a system that protects it from excessive UV, which evolved long before the advent …

Today, red light therapy is universally accepted both medically and, just as importantly, socially. The medical and scientific community recognizes that these devices provide benefits without any potential adverse effects from overexposure. According to the Cleveland Clinic’s website, one of …

By Scott Nichols

In today’s world, most of us watch video clips online. If you’re like my son, you watch sports clips of athletes making the last-minute shot, touchdown or goal. What’s not shown is the other 99% of the …

A tanning salon isn’t just a space for customers to achieve their desired sun-kissed glow; it’s also a dynamic environment that relies on the dedication and commitment of its employees. In this bustling setting, the active solicitation and implementation of …

Memory becomes a worry as humans age, and that worry has spawned a plethora of new anti-forgetfulness products. Based on recent research, we elucidate the manner in which sunlight stimulation of skin may influence important chemical reactions. These reactions improve …

One of the noted benefits of red light therapy is reducing inflammation and pain. But could the impact be more important than just short-term relief and recovery?

We recently posted an article covering the concept of mal-illumination. As we …

Of course free is better for the customer, but it may also make for a more effective promotion in the long-run than a discount, according to research.

A study in the Journal of Consumer Research found that offering a discount …