What’s in a name?

Shakespeare’s famous line from Romeo and Juliet suggests that a name is just a label – that it doesn’t define the true nature or value of a person or thing. But in today’s tanning industry, that …

One of the biggest questions all small businesses ask is, “How do I get customers to keep coming back?” The key is customer service. With so many large and small companies offering many of the same services and products, it’s …

Owning and operating a small business becomes a lifestyle for many people. Day-to-day tasks, managing employees, maintaining market initiatives, developing relationships with customers and evoking a positive image of the business: All of these realities add up, requiring more time …

After more than two decades in operation, The Midas Touch achieved a remarkable milestone in 2023, celebrating its most profitable year to date. And, thus far in 2024, the Emporia, Kansas, salon is on pace to surpass last year’s numbers. …

Utilizing new and innovative products allows us to harness the power of specific wavelengths of sunlight to hone in on very specific health conditions

With fewer customer interactions during the summer, salon owners can capitalize on downtime by investing in employee training and development. You’ve worked hard to build a solid team for the season, and it would be a shame to let some …

Several studies conclude that regular, sensible, non-burning sun exposure throughout the lifetime, and higher vitamin D levels, are healthy for the skin and related to decreased incidence of melanoma and increased melanoma survival rates

Sales is a key component to any thriving retail business, and it’s not an easy skill to master. Every salon relies on its staff to demonstrate this ever-changing skill while working as a team to provide clients with a pleasant …