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We Are Sunshine

A New Way to Look at Your Business

Monday, July 17th, 2023

By Scott Nichols

If you are one of the few people that is glued to the news, you are brave! Depending on the day and even the hour, the news can give you some hope and more likely some anxiety. …

The One & Only

Saturday, July 15th, 2023

VIVID® Venetian™ ONE Hour Rapid Booth Solution by Norvell®  

Norvell’s Award Winning Venetian ONE solution is now available for the VersaSpa® PRO! The solution is designed with our top-selling Venetian bronzer shade with cool violet-brown undertones for a beautiful, flawless …

The Magnificent Sun, UV, and What They Do for Our Bodies and Minds

Friday, July 14th, 2023

By Dr. Marc Sorenson, Sunlight Institute

How important is UV? A transcendentally important scientific paper, by Dr. AT Slominski and colleagues, has added significant information about UV (sunlight) for skin. In addition, it explains the intricate connection between sunlight and …

Reduce Credit Card Declines and Easily Recoup EFT Revenue

Thursday, July 13th, 2023

By John R Toston III, Account Manager, Tan-Link

If you own or operate a tanning salon, you understand that most of your revenue comes from 50-65% recurring members. However, what happens when your payments fail when your draft runs, and …

A Class of its Own: Hybrid equipment is becoming a fundamental element of the tanning business model

Wednesday, July 12th, 2023

First there was UV. Then there was spray tanning. Then came spa diversification. Now there’s hybrid tanning.

In just a few short years, premium tanning equipment that provides an added skin care element and a spa-like experience has emerged as …

Changing Perceptions with SmartSun Therapy

Wednesday, July 12th, 2023

By Matt Russell, Smart Tan CEO

Steve was a successful tanning salon owner for years and a dear friend. He started his stores when he was single and quickly grew them into a successful and respectable business operation. Over the …

How To Incentivize Your Staff For Peak Performance

Tuesday, July 11th, 2023

By Grant Miller

One of the most frustrating issues I have to deal with as a salon owner is the constant need to motivate my staff to sell. After more than 30 years in retail in various industries, not a …

Knowledge is Power: Study client and sales data to learn how to grow your business

Monday, July 10th, 2023

One of the greatest assets small businesses possess is adaptability – the capacity to make beneficial adjustments at a moment’s notice. There are countless ways you can modify your pricing, promotions or sales techniques to make your business more profitable. …

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